SEO Proposal 

 
 

PREPARED FOR:

 

DATE:

31/Mar/2017 

REFERENCE:

49374 

PREPARED BY:

John Smith 
Your Company 

  

P: +1 (0) 405 123 123 
E: [email protected] 

Introduction

There has never been a more a crucial time for a business to maximize its online presence in the savviest, most effective way possible. There are so many companies with great products and services, but if your company is buried in search results to the point that consumers can’t find you online, you essentially don’t exist. [Your Company Name] is here to solve that problem through Search Engine Optimization.

What is SEO

What Is Search Engine Optimization?

Search Engine Optimization, or SEO, is one of the best tools that companies have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no cost to the website owners. In optimising your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website.

What You Need To Know About SEO

There is good news if your website is currently ranked low in search engine results! You will be able to increase your ranking by implementing a new SEO approach. The most important thing in SEO is knowing search engines’ ranking factors – such as keywords & content, engagement & traffic, or domain-level brand metrics – to make sure your website is seen as relevant and popular by search engines. Here are the basics that you need to know to understand how SEO works.

Auditing Your Website

The first steps in auditing a website for SEO is to learn your current rank, review your website’s analytics, and determine the keywords that will set you apart.

Crawling And Indexing

Search Engines have automated robots called crawlers that use links to scour the Internet, find web pages, and decipher page data that are indexed to be included in search engine results.

Ranking

Each search engine has different ranking factors, but they all have a few factors in common: keywords, content, and links. Keywords and content are arguably two of the most important factors that search engines look for when ranking pages. Because of this, it is imperative that you know what keywords are in highest demand within your market and incorporate those keywords into the content on your website. All of your website’s content will naturally create a collection of links; search engines use link analysis algorithms that look at the sources, number, and anchor texts of links to help determine their relevance in search queries.

Accelerated Mobile Performance And Mobile Optimization

Having a mobile optimized website will help improve your search engine ranking because search engines are starting to develop mobile crawlers that will create mobile-only indexes. Accelerated Mobile Performance (AMP) allows for faster rendering of web pages on mobile devices and is recommended by Google. It has three components: AMP HTML is a simple redesign of HTML with specific AMP commands, AMP JS is javascript for mobile that ensures quick page rendering, AMP Content Delivery Network will cache your AMP content for fast delivery. In Google searches on a mobile device, there is now a carousel of search results that only includes webpages that have implemented AMP. While AMP is not yet a ranking factor, it does drive more traffic and visitors, especially from mobile devices where your website is more likely to be a top result in Google’s carousel.

Who We Are

[Your Company Name] is dedicated to providing you with the results you need to gain online visibility. We will conduct a thorough investigation to find out everything there is to know about your target audience and how we can utilise your website’s content to drive traffic and turn your visitors into paying customers. By listening to you and determining your business needs, we will put together a successful plan that will help you accomplish your goals and change the way you do business online.

Tip: add a photo of your team with this text block
Our Approach

Analysis And Strategy

A successful SEO strategy is about building a company’s online presence. [Your Company Name]’s first step will be to audit your current website and SEO tactics to determine what you are currently doing right and what we need to do to improve upon your program. During our audit, we will look at the following:

Analytics and Keywords
The first step is to determine how your website is currently ranked. We will do this by searching keywords that are associated with your business and finding out how your website stacks up against your competition.

Your Website’s Accessibility and Indexing
For your website to be visible in search results, search engines actually have to be able to find it. They do this by crawling the web and looking for relevant and indexable content, such as link structures and HTML features like alt tags for images.

Ranking Factors
Once we determine that your website is being found by search engines and is being properly indexed, we can begin looking further to improve your ranking. The different factors that we will be looking at are content to make sure that your content is relevant and utilizes keywords without being duplicated on multiple pages, keywords, and HTML markup to make sure that your source code is relevant to crawlers.

Competitive Analysis
Once we have audited your website, we will run a competitive analysis to compare your content and other SEO factors against those of your competitors. This will help us come with a plan for deliverable items that we can then present to you and implement on your website to improve your rank and drive more visitors to your site.

Implementation Timeline
Sample Projects Timeline
Analytics and Keywords __ weeks __ days
Accessibility and Indexing __ weeks __ days
Ranking Factors __ weeks __ days
Competitive Analysis __ weeks __ days

Deliverables

Once the initial audit has been completed, we will provide you with our recommendations, tactics, and steps that we will take to improve your search engine ranking and help you achieve your goals.

So what's it going to cost?

PRODUCTS/SERVICE

QTY

TERM

PRICE

COST

TAX

TOTAL

Website Audit
1 One-off 1.00
1.00 0.10 1.10
Keyword Research
1 One-off 1.00
1.00 0.10 1.10
Competitors Research
1 One-off 1.00
1.00 0.10 1.10
Content Optimisation
1 One-off 1.00
1.00 0.10 1.10
Link Building Campaign
1 One-off 1.00
1.00 0.10 1.10
Content Strategy
1 One-off 1.00
1.00 0.10 1.10
Technical Optimisation
1 One-off 1.00
1.00 0.10 1.10
Price TAX Total
One-off Cost 7.00 0.70 7.70
Total 7.70
Testimonials

“We had a great concept and good product, but we just weren’t attracting the customers. And we didn’t know why. Through a referral, we hooked up with [Your Company Name] and we couldn’t be happier. In just the first month, our rankings went through the roof and we haven’t looked back since.”

Tip: if possible add a photo of the person providing the testimonial, or their company logo 
(if a well known brand)

“Sometimes you think you’re the only one who knows what’s best for your business. In my case, I never knew the value of a strong web presence. We’re a century-old, family-owned company from the Midwest, and technology has never been our strong suit. Thanks to [Sender.Company], we now understand where the future is headed and how to keep the company strong for future generations.”

Tip: if possible add a photo of the person providing the testimonial, or their company logo 
(if a well known brand)

More examples of our work can be viewed at [Your website Address]. We’re proud and passionate about our work, and we’re ready to take your own website to the next level.

Terms

Copy and paste your terms and conditions here

Sign Here

Agreement for


of 


Date: .............. / .............. / ........................



Signature: .......................................................................................


John Smith of [Your Company Name]


Date: .............. / .............. / ........................



Signature: .......................................................................................