Social Media Marketing Proposal

 
 

DATE:
03/Apr/2017 

REFERENCE:
49375 

PREPARED FOR:

PREPARED BY:

John Smith
Your Company
P: +1 (0) 405 123 123
E: [email protected]


Introduction

Dear [Client Name]

Thank you for considering [Your Company Name] for your social media marketing needs. I’m glad we had the opportunity to connect so that my team and I could get a clear understanding of your social marketing expectations.

By using social media strategies and implementing procedures based on the results of extensive analysis, study of social media trends, and application of specifics unique to , we are confident in delivering effective results within your social media channels.

We believe our proposal provides a complete social media marketing strategy which will culminate in highly successful results for your business.

If you have any questions, please don’t hesitate to get in touch. My contact information is below.

Thank you,

John Smith

P: +1 (0) 405 123 123
E: [email protected]

Executive Summary

This proposal outlines a coordinated plan crafted with the intent of building your social media presence, primarily including: Twitter, Facebook, Instagram, LinkedIn, YouTube, and Snapchat.

By engaging an audience through social media channels, our team will demonstrate the ability to generate awareness, widen your company’s potential reach within your target market, and contribute to driving more website traffic, which will ultimately result in top line growth.

Of course, the most effective social media marketing happens over time when quality meets consistency. The following list describes each primary area of on-going focus:

  • Creating Engaging Social Content
  • Posting Company-Related Updates
  • Promotions & Social Campagnes
  • Integrate Social Media Activity into Other Marketing Plans 
  • Monitoring
  • Analytics

Creating Engaging SocialContent

Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic on-going social content calendar to guide you to your goals.

We will grow an increasing social audience and follower base through: hash tag campaigns, strong use of keywords, sharing/retweeting relevant news, “liking” posts, staying updated within the industry, and contributing our own unique content to broaden reach.

Posting Company Related Updates

Our plan is to engage our social media audience by sharing company news, press releases, events, employee spotlights, and more.

We will also pay close attention to industry trends, and share it. This will help to gain exposure with your target market.

Integrate Social Media Activity Into Other Marketing Plans

With clear communication and monthly brainstorm meetings, we’ll be able to consolidate the marketing initiatives to fit your goals and promotional material.

Campaigns via social media are more important than just sharing about giveaways, sales, contests, and/or promotions. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers.

Promotions And Social Campaigns

We will utilize social channels to connect with your follower base, and engage them with promotions to get them excited about both current events, and the brand itself.

These campaigns can last as short as a day, or can run up to six months. We’ll be able to analyze the results from each campaign, and then we will provide a report of it’s success.

Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated.

Sustained Monitoring

It is important to regularly maintain marketing activity for maximum growth.

We will continually monitor each channel, and will respond to any questions, comments, and posts within a two hour time period. Two hours will allow us to confirm that accurate information is relayed back to the person asking.

Analytics

We will provide you with:

Daily and Weekly Analytics- Such as: follower growth, reach, demographics, comments, “likes”, shares, retweets, etc.

Reporting- Summarizing various results and activities over each quarter.

We will set up a meeting to go over the results, to then tweak our approach accordingly.

Implementation

From our discussion, we’ve agreed to follow a social media marketing strategy to ensure a consistent presence through each important channel. Here is what we guarantee on a daily/weekly/monthly basis:

Daily Responsibilities Weekly Responsibilities Monthly Responsibilities
One relevant LinkedIn Article Share  10-12 Engaging Twitter posts per week  3 YouTube Videos per Month
 Respond to any/all engagements from follower base  1-3 Instagram Uploads  Marketing Reports

 5-8 Facebook Actions

 Social sharing [Client.Company]‘s blog posts

 Share at least five relevant articles within the industry to demonstrate further credibility
Goals & Outlook

Upon implementing the social media marketing strategy described above, we can use this information to compare results month to month/quarter to quarter/year to year, to understand the full scope of the marketing initiatives worth pursuing.

Our analysis projects the following outcomes:

Tip: 
Be sure that the reported results are realistic and quantitative. 
Showing a projected trend over time will help give the client a clear visual.
Our Team

Our team is based out of [City]. We are a small group of passionate marketers, committed to the success of our clients. [Your Company Name] is in the fun business of marketing through the various social media channels to drive web traffic, engage an audience, run social campaigns, and contribute unique content to follower base.

Founded by [Founders], in [Foundation Year], [Your Company Name] delivers proven social media marketing results. We are committed to influencing optimal revenue growth, while exceeding our client’s expectations.

Tip: add a photo of your team
So what's it going to cost?

PRODUCTS/SERVICE

QTY

TERM

PRICE

COST

TAX

TOTAL

Plan
LinkedIn Campaign
1 1 Months 1.00 1.00 0.10 1.10
Facebook Campaign
1 1 Months 1.00 1.00 0.10 1.10
Monitoring & Reporting
1 1 Months 1.00 1.00 0.10 1.10
Price TAX Total
Monthly Cost 3.00 0.30 3.30
Full Term Cost 3.00 0.30 3.30
Total 3.30
What's Next

Like what you see?

If you're happy with the products and services recommended in the pricing table and want us to proceed, simply click 'Order Now' and we can get the ball rolling. This means we'll kick off the ordering process and get the necessary documentation out to you for final review and approval. Alternatively, please print and sign this proposal, return to my email address: [email protected]

Terms

Please copy and paste your terms and conditions here

Sign Here

Agreement for


of 


Date: .............. / .............. / ........................



Signature: .......................................................................................


John Smith of [Your Company Name]


Date: .............. / .............. / ........................



Signature: .......................................................................................